A local start-up company has come up with the ideal invention for a bad hair day: An app that lets you try out more than 50 different hairstyles in less than half an hour.
Gamurai's Web application, called VEON@HairExperience, is based on 3D-modelling technology licensed from the Agency for Science, Technology and Research (A*Star).
It allows hairstylists to take a single frontal photograph of a customer and create a virtual 3D avatar on which different hairstyles can be superimposed.
Gamurai co-founder Woo Sze Ming said: "This consultation can last 15 to 30 minutes, depending on the salon and customer."
For under $10,000, a salon would receive tablet devices containing the app for three to five stylists. The app also has features allowing salons to track their inventory, appointments and customer information.
After a week-long trial, it has been made available to the industry. "My customers like that they can (use) the device and try on different styles," said Mr Eugene Ong, managing director of urbanhair, one of the three salons in the trial. All his staff mastered the app within the week.
Mr Woo said interested salons can apply for subsidies from Spring Singapore's Collaborative Industry Projects initiative aimed at raising small and medium- sized enterprises' productivity.
Meanwhile, the Hair and Cosmetology Association of Singapore, an industry body for hairstylists and make-up artists, was officially launched yesterday. It has 70 members, and aims to "give young make-up artists and hairstylists a sense of direction".
This article was first published on September 10, 2014.
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