Call it the cloud storage wars.
Microsoft recently announced that it would more than double the free online storage for its OneDrive customers, from 7GB to 15GB.
Subscribers to its Office 365 productivity suite will get 1TB of OneDrive storage free. And those who want additional storage will get it for a reduced price.
This puts it on a par with rival Google Drive, which slashed prices in March. All this comes mere weeks after Apple lowered prices for its iCloud service.
Increasing competition between the tech giants may disrupt the rumoured IPOs of cloud storage start-ups such as Dropbox and Box.
It is a good time for consumers to evaluate their current cloud storage providers, and possibly make a switch. We compare the plans offered by five major cloud providers.
Although Google Drive offers 15GB of free online storage to a Google account user, only photos which are more than 2,048 x 2,048 pixels and videos longer than 15min count towards this limit.
The 15GB is shared across all Google services, from Gmail to Google+. Before Microsoft revised its OneDrive plans, Google Drive offered the most free storage and charged the lowest prices for additional storage. Its integration with other Google services means you can quickly attach files in Gmail or save your attachments to the cloud.
Google is already rolling out a revamped version of Google Drive with a sleek and fast interface that has a default thumbnail view. An Information button lets you see a file's details and activity. There are new versions of Google Drive for Android and iOS, too.
Like Google Drive, Microsoft's OneDrive has a captive audience, as it is built into the file explorer of Windows 8 and 8.1. This integration ensures a seamless experience.
For instance, files are synced when you sign in with a Microsoft account. Unlike Apple's iCloud, OneDrive is not restricted to Microsoft's products. There are official apps for Android and iOS.
This month, increases in free storage come into effect. Those who have yet to pledge their allegiance to any cloud storage services may find OneDrive appealing.
In fact, for Microsoft platforms, such as Windows Phone and Xbox, OneDrive is often the only option available. Obviously, Microsoft Office 365 users will be pleased to have 1TB of free storage. But that 2GB file size limit, which cannot accommodate larger video files, may turn off power users.