In the last few years, some Singaporeans have gained large followings on YouTube through their brand of comedy or talents such as singing and dancing. Some make enough money from advertisements and sponsorships to go full-time.
The following are some people behind some of the most popular YouTube channels here:
DR JIAJIA & BIGBRO'S SHOW
Managed by: Mr Michael Chua, 47, managing director of an IT firm, and his older son, Chua Jin Chou, 14
Number of subscribers: More than 52,200
Most popular video: Singlish - 20: Singlish Minister (853,000 views)
Watching brothers Chua Jin Sen and Jin Chou, nicknamed Dr Jiajia and BigBro, in their videos, you may think that they have no problem acting in front of a camera.
But their father, Mr Michael Chua, 47, managing director of an IT firm, says Jin Chou is in fact a shy boy who prefers working behind the scenes to acting.
As for Jin Sen, eight, who is dyslexic, Mr Chua says he is enthusiastic about acting, but has to learn his lines sentence by sentence.
"He enjoys that kind of attention and acting because being a dyslexic child, he doesn't have a lot of confidence in school. He can't read well, he reads slowly and does his homework wrong," says Mr Chua.
"I think it's good that he found confidence in this area and it helps him boost his overall perspective in life and be more self-assured."
As a result of the videos' popularity, Jin Sen has gone on to act in a 2013 movie, Taxi! Taxi!, alongside Gurmit Singh and Mark Lee.
Mr Chua writes the scripts for their humorous videos, which generally involve local issues and Singlish, and runs his ideas by Jin Chou. Mr Chua then films and edits the videos.
They have also made Chinese New Year video greetings last year and this year. For these videos, OCBC donated $6,000 to the Red Cross and New Moon donated $6,000 to World Vision Singapore, says the boys' mother, housewife Caren Wu, 45.
Mr Chua believes that the family's YouTube journey has helped his children loosen up a little.
He says: "Everybody is cramming so much knowledge into his head these days. What is lacking in our society is laughter and creativity. This helps them to speak up in the public and become more creative."