PETALING JAYA - Neelofa has taken responsibility over the controversy caused by the launch of her new range of headscarves at a nightclub in Kuala Lumpur and has issued a personal apology.
"I take full responsibility of all decisions made and I can only learn from the mistakes. I am far from perfect and I respect your thoughts and feedback. I am truly, deeply sorry," said Neelofa, whose real name is Noor Nelofa Mohd Noor.
"I would like to sincerely apologise for causing stress and negative sentiments on the selection of the venue at which the event took place," she said in a post on her Facebook page on Thursday.
Neelofa said that her team would give "greater attention" in the future to make sure the image of their product was protected.
"Moving forward, we will make sure that we continue to brand hijab to its true potential from here on," she said.
She also conveyed her thanks for all the support she had received.
Neelofa also shared the company's previous statement which said that they were taking "immediate corrective steps" to fix the wrong committed.
They clarified that throughout the event, organisers had ensured that all alcoholic branding, bottles, glasses as well as cutlery were removed before the event began.
The statement said that access to the bar and other clubs was also sealed off and smoking was not allowed during the event.
They also hired an external caterer that served halal food and provided their own cutlery and glasses for guests.