Pantone announces official colour for late rockstar Prince and it's called Love Symbol #2

Pantone announces official colour for late rockstar Prince and it's called Love Symbol #2
PHOTO: The Projector

You know you're a legend when a colour institute names a hue after you. And for legendary rockstar Prince, that colour is called "Love Symbol #2".

The Pantone Color Institute announced on Monday a new shade of purple in honour of the late singer's logo and custom-made Yamaha purple piano, which was originally scheduled to go on tour before his death from an accidental drug overdose in April 2016.

According to a press release, Love Symbol #2 "will be the official colour across the brand (Prince) left behind".

This comes as a fitting tribute, as the 57-year-old had been closely associated with the colour throughout his career, especially with the release of the film Purple Rain in 1984. 

Troy Carter, entertainment advisor to Prince's Estate, said: "The colour purple was synonymous with who Prince was and will always be. This is an incredible way for his legacy to live on forever."

Vice president of Pantone Color Institute Laurie Pressman added that they were "honoured to have worked on the development of Love Symbol #2" and that it is "emblematic of Prince's distinctive style".

"Long associated with the purple family, Love Symbol #2 enables Prince’s unique purple shade to be consistently replicated and maintain the same iconic status as the man himself," said Ms Pressman.

The colour purple has long been associated with luxury, royalty, power, mystery and also magic. With this latest move, purple will mean a whole lot more to those who are diehard fans of Prince. 

klim@sph.com.sg

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