New Year's menu gets royal touch at McDonald's in China

New Year's menu gets royal touch at McDonald's in China
The McDonald's holds an event to promote its New Year menu.
PHOTO: China Daily/ANN

As the Spring Festival is coming, McDonald's has launched a new menu featuring elements inspired by Chinese royal names.

The new menu includes a variety of burgers, snacks, desserts and drinks with names that are word plays on royal titles.

For example, "Bengong phoenix burger" contains fried chicken, pineapple and lettuce, with sweet-and-sour sauce. "Bengong" is how an empress referred to herself in China, and Chinese consider the Chinese phoenix as the symbol of an empress.

The restaurant chain has also launched a new set of Line Friends capsule toys, which contain Brown bears and Cony the bunnies with eight different looks.

Beijing diners get discounts if they pay with a Bank of China debt card on Fridays and weekends.

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