According to a recent survey done by Nielsen, the majority of Singaporeans say that they want to lose weight, with 66 per cent aiming to do so by working out and 75 per cent by changing their diet.
But after a long day in the office, getting active and hitting the gym may be the last thing on anyone’s mind.
For many people, exercising is more enjoyable when done in the form of an activity - be it kick boxing, pilates, or the latest craze, zumba.
Being able to move around and have fun makes keeping fit much more appealing.
However, the myriad of options means choosing which would be the most enjoyable and worth your buck becomes a hassle.
Looking around the market, most options come in package prices that are not exactly trial-friendly.
The answer: How about trying daily deals? They offer Singaporeans the chance to try out various popular activities at a reduced price.
With packages like one-month unlimited Muay Thai classes at Synergize Fitness for $20 and four sessions of one-on-one Kick Boxing training at Fitness 360 at $28, the customer now has an easier way to try out the activity before deciding whether or not they want to commit to a membership.
For example, Absolute Yoga had a package on daily deals site Groupon that offered four classes at only $30, allowing customers to choose from seven different yoga types and four class durations.
Customers hence had more opportunities to explore their yoga interests and discover the benefits of yoga practice without burning a hole in their wallets.
Absolute Yoga also reported not only seeing fresh faces but also many return students.
With online coupons, old customers may now be more willing to give the activity another shot or may be better able to afford classes again, helping consumers work towards healthier lifestyles.
A "push factor"
A "push factor"
Sometimes, the discount itself works as a push factor, getting people to exercise simply because the deals on offer are too tempting to miss out.
For example, Groove Dance School, the largest all ladies dance school in Singapore, saw more than 1,000 vouchers for their dance courses being sold within 48 hours when they partnered with Groupon.
They attributed their successful sign-up rates to the fact that Singaporeans love a good bargain and with only a limited time to purchase these vouchers, people are often encouraged to stop procrastinating and start keeping fit.
Buying online coupons can also be a great way of motivating those just starting on their journey to a healthier lifestyle and to continue exercising, as people often do not want their coupons to go to waste.
Those with already active lifestyles also benefit by being able to mix up their fitness routines, a move which has been found to be good for the body as it prevents burnout and maximises results.
The search for wellness doesn’t end there, however, with many people turning to a change in diet to help supplement their workout routine.
This is where health supplements come in.
Previously thought to be pricey and a luxury, daily deals have turned health supplements into something affordable and easily accessible to customers.
An example is Groupon’s tie-up with health supplement chain Nature’s Farm.
The move saw customers getting $40 worth of cash vouchers at just $20, not only giving them the freedom to choose which products they wanted, but to get them at a price they were comfortable with.
It is no wonder that healthy daily deals are getting increasingly popular with consumers.
In May 2012, Groupon saw the number of health-related deal vouchers sold jump upward by three times over those sold in the same period last year.
With Singaporeans increasingly looking to improve their quality of life, check out daily dail sites for achieving health and wellness without breaking the bank.
This article was contributed by Karl Chong, Chief Executive Officer of Groupon Singapore.