AsiaOne is a free-access, one-stop information
mall which serves users’ news, business and lifestyle needs. Within
the all-encompassing portal are unique communities where users congregate
online for their various interests. Besides accessing news and infotainment
from Singapore Press Holdings’ (SPH) suite of newspapers,
AsiaOne users can engage in special interest sites which cover finance,
motoring, technology, health and various lifestyle topics.
Every month, the AsiaOne homepage and its various microsites enjoy
100 million pageviews from 6 million unique visitors. Online advertising
and interactive marketing opportunities at AsiaOne include: banner
advertising, mobile advertising, electronic direct mailer, viral
marketing gateway, sponsorship and these can be integrated with SPH’s
other media platforms.
AsiaOne connects marketers to a desirable demographic that represents
the cream of online audiences.
AsiaOne - Top news site in 2014, Digital Media of the Year survey by Marketing Magazine
AsiaOne is the preferred choice of advertisers when planning their digital media campaigns, according to the recently released results of the Digital Media of the Year survey by trade magazine Marketing.
AsiaOne beat second-placed Channel NewsAsia to take top spot, while The Straits Times' website took third place in the News category.
Marketing's research arm polled a total of 700 industry professionals in this survey. Nearly 87 per cent of client-advertiser respondents were manager-level decision makers and above with 10 per cent from the most senior ranks.
Advertisers from major banks, FMCG companies, property and construction, IT and telecommunications firms, as well as travel and tourism companies, participated in the survey.