Press Release
Retail Giant Robinsons Goes Online at AsiaOne.com


27 April 2000 - Retail giant Robinsons department store has launched its online store at AsiaOne. This is a move by thedepartment store to target young and affluent online shoppers. The new online store will launch with a choice selection of fragrance gift sets specially selected for Mother's Day followed by "Best Buys in Store" in fashion merchandise, home and lifestyle products for the Great Singapore Sale.

Said Mr Peter Husum, CEO of Robinsons, " We are delighted to be working with AsiaOne on this project. AsiaOne is the premier website in this region and the target audience is synergistic with our shoppers who are young and affluent and appreciate quality merchandise.We have maintained our position as a leading retail store offering quality merchandise from around the world to Singapore shoppers. The online shop is another way for us to reach out to our consumers."

The addition of Robinsons online store to AsiaOne coincides with AsiaOne's newly revamped shopping website, Shop@AsiaOne. With more than 180 shops online, Shop@AsiaOne is the largest online mall in Singapore, offering consumers the widest choices of products. Products range from delicatessen food, premier chocolates, fashionwear, wine and cigar ,lifestyle products, Chinese medicines to soccer memorabilia. Gifts with an Asian and Singapore flavour can also be found here like pewterware, Nonya herbs and spices as well as energizing Ginseng tea.

Mr Low Huan Ping, CEO of AsiaOne said, " We are excited by Robinsons becoming one of our online merchants. We are the largest online mall in Singapore. At AsiaOne, we aim to provide a one-stop shop for merchants and consumers. . We are transforming ourselves and our participating merchants into the electronic commerce hub for the Asia Pacific region. Our AsiaOne.com website has more than 68 million page views per month. This high internet traffic rate draws a significant amount of shoppers to merchants websites, exposing their products to a global audience."

For more information on this, check out http://shop.asiaone/robinsons.

About AsiaOne
AsiaOne is the Internet arm of Singapore Press Holdings, the leading publishing and printing group in SEA. AsiaOne hosts and markets the online editions of newspapers of the SPH groups as well as a range of publications and other products. At the core of AsiaOne's fast growing suite of products are the online editions of six of the group's newspapers The Straits Times Interactive, Zaobao Online, The Business Times Online, The New Paper, CyBerita and Tamil Murasu Online. It is one of the busiest websites in Asia, rich in content and lifestyle offerings. It has 2 million page views a day and 68 million page views a month. AsiaOne is repositioning itself as an Asian news portal and launching new products and services such as auctions, careers, financial services, shopping and a host of lifestyle communities.

About Robinsons
Quality merchandise and superior service have long been the hallmark of Robinsons which was established in 1858. Today, this corporate philosophy remains unchanged. One of the biggest retailers in Singapore, the store has an impressive track record of financial success due in no small measure to its ability to keep long service staff and a very loyal customer base. Its twice annual Sales aptly named , "The Sales Worth Waiting For" pack in hordes of shoppers every year. Robinsons is one of the very few stores in Singapore which adheres strictly to a Money Back Guarantee. If a customer is less than completely satisfied with the purchase, he /she can bring it back to Robinsons within 7 days for an exchange or a refund which will be given.

Contact:
SPH AsiaOne Ltd
Ms Irene Ng
VP, Marketing
Tel: 97908900

Robinsons & Co., (Singapore) Pte Ltd.
Ms Lena Phua
General Manager, Group Marketing Services
Tel: 7310674


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