These designer-led projects are addressing some of Singapore's most pressing challenges

Launched in March 2020 by DesignSingapore Council, the Good Design Research (GDR) initiative empowers designers and design enterprises in Singapore to design for positive impact and innovative solutions through industry support, intensive research and experimentation.

17 selected projects spanning across the fields of fashion, music and art, mental health, and industrial manufacturing, will be showcased at the National Design Centre as part of GDR’s first-ever showcase, happening now till September 2022.

The 11-month rotating showcase features projects that address some of Singapore’s biggest challenges — whether it’s the environmentally detrimental use of single-use plastics generated by our takeaway culture, or the future of brick-and-mortar retail amid a booming e-commerce landscape.

We chat with Forest & Whale‘s Gustavo Maggio and Ginlee Studio‘s Tamir Niv to find out more about their meaningful projects, their design processes, as well as their hopes and aspirations.

Reuse Lab by Forest & Whale

Tell us about Reuse Lab as part of DesignSingapore’s GDR initiative.

Forest & Whale founded the Reuse Lab as a design research laboratory to respond to the challenge of reducing single-use waste. Supported by the GDR initiative, we have researched and developed alternative models to disposable food and drink containers within different ecosystems.

From edible and compostable materials to reusable containers that circulate within the system, we developed circular innovations that remove the need to dispose altogether.

What drew you to the idea of redesigning ‘dabao’ culture?

In the last few years, with the change in consumer habits and the convenience of food deliveries, our reliance on single-use food packaging has increased dramatically. With the nations that traditionally imported waste pulling the plug on such practices, many developed countries have to find alternative ways to deal with their waste within their own borders.

Reducing disposable waste is one of the key global issues that the United Nations ’ Sustainable Development Goals have sought to resolve through advocating for responsible consumption and production.

In Singapore, there is also greater urgency to create more sustainable practices since our only landfill will run out of space by 2035. In Asia, the “dabao” culture is very common, partly due to food variety and lower cost compared to cooking at home.

Take us through your design process – what factors did you consider and how did you go about addressing them?

One of the most important parts of the project was to frame the problem and define our focus so as to bring the most value and potentially make the biggest impact. In Singapore, hawker centers are where most people eat and take away food, so we decided to focus our research there.

Another important aspect was to consider all stakeholders as we conducted the research, not only end consumers. This was particularly important to remove friction and make the reusable models we are proposing easier to adopt.

What were some challenges you faced in the course of developing Reuse Lab?

The main challenge of nudging cultural behaviours towards reuse practices lies in how we might shift from disposable packaging to reusable models with the least friction. The philosophy of Reuse Lab lies in the belief that global principles of circularity need local cultural pivots to ensure the widest possible adoption.

The circular innovations proposed by Reuse Lab are rooted in ethnographic research, where we observed and listened to the hawkers and customers with empathy. Particularly in Asia where the food culture is rich and diverse, the needs of both consumers and food vendors must be addressed.

What did you learn in the process?

We learned the importance of explaining the benefits of reusable models, so we conducted a Life Cycle Analysis (LCA) to visualise the difference in carbon footprint of a reusable model compared to single use disposables.

Through the research and interviews with food stall owners, we realised how aware and concerned they are about using plastic to pack their food. The food they sell is very affordable and their margins are very tight — so they still have to use plastic packaging - but they are very excited to explore reusable food container models and stop using single-use plastic containers.

Why is Reuse Lab important to Forest & Whale?

Reuse Lab represents our commitment to making our environment a better place for future generations, using our research and design skills to make a difference.

What do you hope to achieve with this project?

We hope to engage in meaningful conversation with different stakeholders and bring circular models in food packaging to the masses.

At the same time, we hope to create awareness of traditional sustainable practices and how new models can not only benefit the environment but also create meaningful interactions among different parties, as everyone works together towards a common goal.

What would you like the public to take away from your showcase at the National Design Centre?

We would love for people to get involved in the conversation, and bring the ideas we shared to their homes and workplaces. We also hope that our LCA infographic will provide the necessary information to understand the importance of reusable models.

Finally, we would like to invite those that are currently using disposables to try reusable models — maybe starting with a reusable coffee cup — and grow this movement towards a circular economy.

Make in Shop by Ginlee Studio

Tell us about Make in Shop as part of DesignSingapore’s GDR initiative.

The Make in Shop initiative is about localising production by modernising craft. We believe that we can create more sustainable solutions by re-looking at how we are manufacturing our products. To bring back disappearing local trades like your shoemaker, carpenter and seamstress in a smart, sustainable way.

How has your experience with Ginlee Studio shaped the creation of an on-demand and on-the-spot manufacturing solution?

After running a fashion business for a while and trying to play by the rules of the industry, we felt the need to change things up. How we can make things more sustainably, and how we draw people to find time in their busy schedules to come down to our shop and experience fashion retail differently?

Fast fashion is very much built on encouraging consumption, and with it comes excessive wastage and a high environmental cost. We ask ourselves firstly if things that we make are worth making, and we ask our customers the same. We see our customer’s experiences as part of the design work.

Take us through your design process — what factors did you consider and how did you go about addressing them?

We are both designers who are very much connected to the user and functionality. In terms of clothes, our wearer is always in the centre — we think of her daily schedule, her body, her feelings when she wears that dress. We try our best to make things that’s worth being made, that are unique. We also love to juxtapose cultural references in both fashion and product design.

For Make in Shop, the whole design process was very much intertwined. We have redesigned our production process by creating modules that can be quickly assembled in the shop.

We were adamant about designing the production modules that doesn’t require sewing. We wanted the consumers to understand that the whole process is designed — so even though it is highly customisable, it is not made-to-measure.

How do you envision the series of concept stores will revitalise brick and mortar retail? How different will it be from other concept stores in the market?

With local and international e-commerce channels becoming so convenient and available, there’s no real need to go out shopping. But we will probably not want to stay home all day for long. I believe that we should spend our time on unique meaningful experiences.

This is where brick and mortar retail is heading, and that’s exactly the challenge, for local brands to make a difference. There is value in locally made and locally designed products.

What were some challenges you faced in the course of developing Make in Shop?

The main challenge was­ to build something that had not yet been created. We had to design the process, the tools a­nd the product at the same time in order to achieve the concept.

What did you learn in the process?

This research project has seen us ideate, prototype, and test numerous rounds for every aspect of the Make in Shop product and experience.

Our learning lies in overcoming problems and providing a new and exciting shopping experience along the way, such as bringing an industrial manufacturing process into a shop environment, finding alternatives to traditional pleating moulds that would break apart after a few uses by using new 3D printing technologies.

Why is Make in Shop important to Ginlee Studio?

At Ginlee Studio, we want to make things in more sustainable ways. We are focusing on fighting waste and over-production by matching our production to customers’ demand, sharing that with our customers, and making them a part of the decision-making process.

What do you hope to achieve with this project?

Make in Shop is based on the craft of pleating, but we have many other crafts to revive and new experiences to create. The vision is to create the seamstress shop, the shoemaker shop, and the jeweller of the future — all locally and smartly made on-demand.

What would you like the public to take away from your showcase at the National Design Centre?

We hope to change our customer’s mindset when it comes to Slow Fashion and learning how things are made. We can be proud of doing things smartly and sustainably, be amazed by innovation and experience the creation of things that we own.

The Good Design Research showcase runs from now till September 2022 at Pop-up Gallery, Level 1, National Design Centre. More information on the current showcase here.

This article was first published in Harper's Bazaar Singapore.