AFTER durians and tau fu fah, the Chinese New Year favourite bak kwa (dried barbecued pork slices) is the next to have "hunky" men promoting the delicacy.
Major Chinese dailies highlighted the Internet buzz surrounding Wong Quan Jing, 27, and his friend Fong Tian Li, 25, after pictures of them selling and promoting bak kwa in Kluang, Johor, went viral.
Pictures posted by their friends on Facebook garnered more than 400 shares and over 5,500 likes within 24 hours.
The duo, who are friends, are also personal trainers at a fitness centre.
"Our friend came up with this idea to promote his bak kwa after considering the bleak economy outlook this year. We hope to help him increase his sales," said Wong, adding that they did not expect to become popular online.
Many netizens who shared the post commented on their muscular physique while both Wong and Fong received a flurry of personal messages in their inboxes.
"We also received many orders from outside of Johor. We have no choice but to turn these down because we do not provide courier service. Some also questioned if our bak kwa was clean as we were posing half naked.
"The thing is, we merely helped to promote it and did not cook the meat," he said.
Both Wong and Fong have joined the ranks of "durian hunk" Jordan Yeoh and Taiwanese tau fu fah seller Yi Tin Chen, whose pictures of them selling their wares took the Internet by storm.