It's purely business: Sexualising of women in ads

It's purely business: Sexualising of women in ads

Sexualising women in advertising has constantly riled activists and certain members of the public, but not everyone sees these in a negative light.

Communications student, Samantha Foo, 22, is one who does not find such advertisements offensive.

"Why do people would want to complicate something which is merely used as a factor to sell products?

"There is no reason why it should be taken personally," she said, adding that the public should be discerning enough to not let something as simple as an advertisement affect their lives.

Samantha said, despite being a female, she does not get affected by these things.

"Take a whitening cream ad for example, most of the time the message implies that you would not be loved if you are not fair.

"In my experience, the women who are influenced by these ads are usually those who are in great relationships and already loved by their family.

"The advertisers are just doing their job and can't take the risk of putting up any 'less than perfect' images on their ads.

"Hence, it is important for the people, especially women, to look at ads as merely an avenue to promote a product and not to change lives," she said.

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