Loan ads an eyesore

Loan ads an eyesore
Almost every tree and lampost in various housing estates in Klang have been vandalised.

Local authorities in Selangor are engaged in a "war" with loan sharks who are desperate to prey on the public by putting up their illegal advertisements at every nook and corner of the streets.

These illegal moneylenders, also known as Ah Long, have become bold and have no qualms about damaging public property when putting up posters and banners advertising their service.

The local councils have constantly been deploying their enforcement personnel to bring down illegal Ah Long stickers, posters and bunting on a daily basis.

The situation has become so bad that some councils had set up special squads tasked to remove the illegal advertisements.

Despite the council putting the heat against loan sharks, this has caused them to increase their frequency of pasting their illegal banners and stickers especially during the wee hours of the night.

Ah Long posters and banners are pasted on signboards, road signs, lamp posts, notice boards, public telephone booths, bus stops and trees. Even electrical feeder pillars belonging to councils and Tenaga Nasional Berhad, and Telekom Malaysia's telecommunication boxes are not spared.

Streets in Petaling Jaya, Subang Jaya, Selayang, Rawang, Seri Kembangan, Puchong, Shah Alam, Klang, Sepang, and Kajang have been defaced by illegal advertisement material.

Residents complain about the advertisements that are nailed to trees in their neighbourhood. Charlie Chin from Bukit Rajah, Klang said illegal money lending advertisements had marred the image of the royal town.

"The Ah Longs are not only messing up our environment but are also painting a negative image of the country in the eyes of foreigners, especially tourists. I am surprised that no action has been taken against the culprits,'' he said.

Bukit Jelutong Jalan Serambi Residents Association chief Datin Seri Ismalina Ismail said the illegal advertisements were a nuisance as they blocked the message on road signage which may result in road accidents.

"It can confuse motorists when they are unable to see the signage clearly," said Subang Jaya USJ3/4 RT chairman Tan Yeng Yap, adding that the indiscriminate display of illegal advertisements did not reflect well on the moneylenders. He said they should find a more professional method to advertise their business.

"It is very wrong to place advertisements on public property as taxpayers' money is used to remove and repair the damages,'' he said.

Petaling Jaya Section 12 Residents Association chairman Datuk A. Narayanan said illegal advertisements especially near schools had left a negative impact on the young ones.

A check by StarMetro also found crime prevention signboards by the police covered by stickers.

Besides the negative impact on society, the illegal activity by the loan sharks also cost the local councils millions of ringgit in damages to public property and resources deployed to tear down the materials.

"For the Klang area, it costs the council RM40,000 (S$14,675) a month for its enforcement personnel," said Klang Municipal Council president Datuk Mohammad Yacob. He said the council had deployed 10 personnel to tear down the illegal posters, bunting and other types of illegal advertisements placed by loan sharks.

Mohammad said 7,186 bunting, banners and posters advertising illegal money lending had been removed .

"Our men are working round the clock and we need to pay them overtime and this is additional cost including vehicles used for the exercise, storage and destruction of the materials,'' he added.

Sepang Municipal Council enforcement chief Mohd Azran Musa said the council does its best to remove illegal advertisements every-time it was put up.

"It is a war between the council and the loan sharks. We want to see how far they can go on to print the costly materials on a daily basis. "We have an eight-men team to tear down the materials and they have been doing a good job so far,'' he said.

Last year 4,000 illegal advertisement materials were removed and this year another 1,400, he added.

Azran also said that 1,400 compounds of RM100 fine each were issued to those putting up the materials.

Subang Jaya Municipal Council deputy corporate director Muhammad Azli Miswan said the council had left the task of removing the illegal advertisements to its contractors.

"So far it has reduced the number of illegal advertisements in our area," he said.

Muhammad Azli said all the departments had been asked to channel the phone numbers found on the illegal advertisements to the Malaysian Communications and Multimedia Commission (MCMC).

"We do this with the hope that the MCMC will terminate the mobile numbers that appear on the illegal advertisements,'' he added

Shah Alam City Council (MBSA) deputy communication director Shahrin Ahmad said 89,329 illegal advertisement materials had been seized until April this year.

"Enforcement officers go out twice daily to remove them," he said. Last month Shahrin said MBSA caught two individuals putting up the illegal advertisements and fined them RM600 each.

Councillor for Petaling Jaya City Council (MBPJ) Sean Onn said the local authority would incorporate the task of removing illegal posters and bunting as part of the urban cleaning contractors' responsibility.

"It will also incur additional cost to us as MBPJ will have to pay more to the contractors for the added responsibility,'' he said

Kuala Langat District Council president Mohd Azhar Mohamed Ali said its enforcement division remove an average of 1,200 illegal advertisements per month.

"The Ah Longs are playing tricks. We found out that those from Klang are the ones who are putting up the advertisements in Kuala Langat while the loan sharks from here are advertising their business in Klang.

"They are probably doing this in order to avoid being detected by the authorities," he said, adding that the council needed the full backing of the police to resolve the issue.

It was also reported that the Kajang Municipal Council had discontinued the use of anti-stick paint in its municipality after spending RM36,000 since its pilot project in 2011.

The paint was used to deter illegal advertisement stickers.

"It is too expensive for the council to use the paint," said a council spokesman.

More about

Purchase this article for republication.

BRANDINSIDER

SPONSORED

Most Read

Your daily good stuff - AsiaOne stories delivered straight to your inbox
By signing up, you agree to our Privacy policy and Terms and Conditions.