KUALA LUMPUR - The national anthem Negaraku will now be played before the start of every movie screened in 123 cinemas nationwide until Sept 3.
Besides the national anthem, two clips honouring the sacrifices of the police and armed forces titled Tanah Tumpahnya Darahku and Pesanan Terakhir respectively will also be aired.
Communications and Multimedia Minister Datuk Seri Ahmad Shabery Cheek said many cinemas had already begun playing the anthem and clips.
"Many people stood up. Some initially felt awkward but joined in when the song was played. It's only for a week and it's one of the ways we are celebrating our 56th Independence Day," he told reporters at the event launch at GSC Pavilion yesterday.
He said the two clips were to respect and appreciate those who had given their lives to defend the country in the recent Lahad Datu incident in Sabah.
"We felt the clips should be made this time to remember Lahad Datu. Whether it will be done again in future, we will get the public's feedback on that. I'm very open to it," he said.
Ahmad Shabery admitted that there were teething problems as some cinema operators said they could not play the song and clips as they had not received the CD from the ministry.
"But they will soon. These are technical problems I will look at so that they won't cause problems in the future," he said.
Ahmad Shabery said officials in his ministry and the media sang the Negaraku and watched the patriotic clips before enjoying a screening of the horror movie The Conjuring.
He said the movie was chosen because of its Malaysian-born director James Wan, who is currently residing in Australia.
"He is a famous director in Australia and The Conjuring is a successful film. I'm taking the opportunity to watch it now," he said, expressing pride that Wan had been chosen to direct Fast and Furious 7 as well.