POPULAR actress Neelofa Noor has garnered more than 663,750 likes on her Facebook, making her a high-profile show business celebrity.
But preacher Mohd Kazim Elias enjoys more than 800,000 likes, which makes him an even bigger pull than the soap opera starlet, reported Metro Ahad.
It would appear the days of the cute and beautiful are over, replaced by the ustaz and ustazah whose down-to-earth commentaries about Godly matters, spiced with wit, songs and anecdotes, have drawn an immense following to their TV talk shows and public appearances.
It is not surprising that even on the social media, their popularity has overtaken the likes of Neelofa, Nora Danish and Siti Nurhaliza, the paper said.
A recent survey on Facebook "likes" by the paper, academician turned dakwah preacher Datuk Siti Nor Bahyah Mahamood topped the bill with more than two million likes, followed by Ustaz Azhar Idrus (1.4 million), Ustaz Mohd Kazim Elias (800,872), Ustaz Don Daniyal (147,917) and Ustaz Haslin Baharim (60, 971).
In comparison, celebrities Siti Nurhaliza garnered 575,359 likes, followed by Nelydia Senrose (557,318), Nora Danish (339,692) and Shila Amzah (248, 902).