Price reduction campaign to continue despite fuel hike in Malaysia

Price reduction campaign to continue despite fuel hike in Malaysia
Domestic Trade, Cooperatives and Consumerism Minister Datuk Seri Hasan Malek says the Government is committed to ensuring that the interest of consumers is protected regardless of market trends and new petrol prices.

SHAH ALAM - The Government is committed to ensuring that the interest of consumers is protected regardless of market trends and new petrol prices for this month, says Domestic Trade, Co-operatives and Consumerism Minister Datuk Seri Hasan Malek.

"Whatever happens and whatever announcement we make, the nationwide price reduction campaign will continue."

The Government will launch a campaign today to promote the price reduction of essential goods.

Speaking at the Nestle (Malaysia) Bhd's Lebih Nilai, Lagi Hebat promotion at its plant here yesterday, Hasan reiterated that it was not the cost of petrol that solely dictated the market price of essential goods as there were other factors as well.

"But currently, everything is under control," he said.

The Lebih Nilai, Lagi Hebat campaign, which is Nestle Malaysia's biggest-ever promotion, is on for the month of March. It will be continued for as long as stocks last.

The promotion provides savings with the sale of 11 million packs of about 50 items including favourite brands such as Milo, Nescafe and Maggi, at 20,000 parti­cipating outlets. Consumers can benefit from bonus packs and premium items with purchases as well as discounts.

Nestle (Malaysia)'s managing director Alois Hofbauer said the Lebih Nilai, Lagi Hebat promotion was a testament of the company's ongoing efforts to provide consumers with even greater value.

"This is our biggest Nestle promotion ever in our history. Consumers nationwide will be able to benefit from savings of 8 per cent to 33 per cent for a wide range of Malaysia's most popular Nestle products including Milo, Maggi and Nescafe," he said.

Hofbauer added that Nestle was committed to delivering the best to its consumers.

"The minister told us that consumers need good prices. We know the economic times are not easy and we, as the number one food and beverage company in the country, have a responsibility to provide good, high quality and nutritional food at the most affordable prices."

He said the Lebih Nilai, Lagi Hebat promotion would be one of many upcoming campaigns that would benefit consumers.

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