Secret Recipe expands: It will operate three large US restaurants in Malaysia next year

Secret Recipe expands: It will operate three large US restaurants in Malaysia next year

PETALING JAYA - Food & beverage group Secret Recipe Cakes & Cafe has signed a partnership agreement with American restaurant group Darden Restaurants, Inc to bring three of its largest brands to Malaysia in the first half of next year.

Under the partnership, Secret Recipe will operate Red Lobster, Olive Garden and LongHorn Steakhouse outlets. The group intends to roll out the brands in stages, with an initial target of 13 outlets in Malaysia.

The partnership, signed in Florida in the United States, marked the group's expansion into different target markets of consumers as well.

Secret Recipe group chief executive officer Datuk Steven Sim said the three brands were unique, each with its own offering that appeal to various market segments from working professionals to families.

"Sim said in an email that Darden's brands were successful in Kuwait, United Arab Emirates and Saudi Arabia.

He believed that Malaysians and Asians would be receptive to new dining concepts and experience.

On the operations, Sim said the group would be well supported in terms of training, compliance standards, systems and processes by Darden International for each of the brands. "In addition, Darden will second a team of expertise to Malaysia to enhance the full know-how transfer to Secret Recipe."

Darden International president Kim Lopdrup said Malaysia was selected as a base for its expansion in this region as it was the rapidly-growing economy.

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