Justin Beiber, Miley Cyrus and Rhianna all do it, heck even the Mars Rover did it. Of course, what I'm talking about is posting selfies.
It seems as though selfies have come into their own. Sure, taking a photo of yourself using an outstretched arm has been around for decades, but it has really been perfected in this decade of Facebook, Twitter, and, probably the king of selfies, Instagram.
Last week, Time magazine posted their rankings of the Top Ten Selfie Capitals in the world. Now, when Time does a Top Ten Ranking on a Phenomenon, you know it's important - and the results may be surprising.
The study used a database of 400,000 images, tagged as selfies, that also had geographic coordinates. It found that the number one place in the world for producing selfies per capita is none other than Makati and Pasig, both within Metro Manila.
What? You were expecting London or New York?
Taking spots two to four on the list are more predictably Manhattan, Miami and Anaheim in the United States. One would assume that a list like this would be dominated by American cities, but coming in fifth for top selfie cities is Petaling Jaya, Malaysia!
Both the Philippines and Malaysia have two more entries in the top ten, with Cebu City and George Town taking the ninth and tenth spots respectively. Rounding out the list in spots six to eight are Tel Aviv, Israel, Manchester, United Kingdom and Milan, Italy.
What an eclectic list! Try to stump people by asking them what Manhattan, Milan, Cebu City and Petaling Jaya all have in common.
If this speaks of the popularity of social media, than clearly emerging markets like the Philippines and Malaysia are moving full steam ahead into this realm.
But what does posting selfies say about a city? Are selfies good or bad? Even the Oxford dictionary, which added the term in a massive act of validation for the phenomenon, then goes on to use its sample sentence as a way to pass judgement on it stating: "Occasional selfies are acceptable, but posting a new picture of yourself every day isn't necessary."