KOTA TINGGI - Umno is offering a RM10,000 (SGD$4000) prize to any of its divisions which can come up with a "wow factor" to ensure the party's struggles remain relevant and accepted by Malaysians.
Umno deputy president Tan Sri Muhyiddin Yassin said the party needed new ideas that would bring it to the next level.
The reward, he said, would go to an Umno division that could come up with winning ideas which could be implemented to rejuvenate the party.
"I urge all party members to start thinking hard about it. The winning ideas have to make the people go 'wow' that Umno has changed and they want to support Umno," he told reporters after opening the Kota Tinggi Umno division meeting.
Muhyiddin said a committee would be set up within the party's supreme council to evaluate the ideas submitted by the divisions before picking the winner.
Earlier in his speech, Muhyiddin said there was a need for such new ideas because people were still distancing themselves from the party despite all the good things done by the Government so far.
"We are facing a challenge that is out of the ordinary in our political landscape. We cannot go on with business as usual.
"The people have high expectations towards the party and the Government.
"We cannot progress if we remain the same, so we have to really work hard to prove that Umno is still relevant and will remain so in building the nation," he added.