JOHOR BARU - Unilever Food Solutions, one of the country's biggest food producers, has pledged to maintain prices when the Goods and Services Tax (GST) takes effect in April.
Its national sales manager Eric Chong said the company was in the process of surveying and reviewing its product prices ahead of the GST implementation, and might even reduce prices.
"We have yet to come up with an accurate figure, but most likely prices will be maintained, or even slightly decreased.
"A full review of product prices will likely be announced by the end of February or March next year, just before GST takes effect," he said after launching the Chefmanship Academy programme here yesterday.
The programme, held for the first time in the state in collaboration with the Johor Baru City Council (MBJB), saw more than 1,200 food operators taking part.
Chong said the company would monitor demand for the company's products, adding that an accurate assessment could only be made six months after the GST implementation.
"We are making the best efforts to ensure that our product prices do not or has a minimal affect on consumers," he said, adding that Unilever had also attended numerous briefings with the Treasury on pricing issues.
MBJB chief whip Datuk Yahya Jaafar said the council had encouraged operators to join in the programme to enhance their knowledge of conducting business.
"The programme is also in line with the council's target of being recognised as an international city by 2020," he said, adding that over 11,000 food operators had registered with the council.