PETALING JAYA - From this year onwards, the MATTA Fair and the World Islamic Tourism Mart (WITM) will come under one roof, with offers for both travellers and businesses alike.
Jointly named the WITM-MATTA Fair 2013, the Sept 6 to 8 exhibition at Putra World Trade Centre this weekend is expected to be MATTA's biggest fair yet.
"It is going to be really different this year. The fair will cater to customers and business-to-business prospects as well," said WITM-MATTA Fair advisor Datuk Mohd Khalid Harun at the Malaysia Airlines Academy on Monday.
Mohd Khalid said the joint fair would give tourism package sellers and buyers an opportunity to mingle with consumers coming for a travel bargain.
"It is better to have all the people, sellers and buyers to be at the MATTA Fair, rather than having a separate event, whereby you have limited resources," he said.
WITM, which focuses on Islamic tourism, was first organised by MATTA last year.
More than 1,250 booths are to be set up in eight halls at this year's WITM-MATTA Fair 2013, occupying an area of 28,000sq m.
Eighteen foreign National Tourism Organisations will also be present at the fair.