• Your message is available to consumers 24 hours a day, 7 days a week, 365 days a year.
• Due to the Net's interactive elements, consumers can respond immediately to your ad.
• Enhances and reinforces messages from advertising in other media.
• Ease of instantly updating the advertising message.
• The Internet allows the building of one-to-one customer relationships like no other medium can.
• There is a global reach for your products & services.

How does banner advertising work?

A banner ad will be displayed on our site where interested surfers can then click on the banner. They are then transferred to your company's website where they can find out more or even make a purchase. It is just like advertising on any other medium, except that Internet advertising takes it one step further by giving surfers the opportunity to find out more with just a click of their mouse.

What is the difference between "hits" and "page views"?

Every graphical image on a web page counts as a hit. Hits can be used to measure traffic activity on a website but it is not the most reliable measurement. For example, one page with 10 images will register 11 hits when viewed, while a page with no graphics will only register one hit.

Page views are often used interchangeably with page impressions. It is the number of times users request a web page.

What does CPM mean?

Cost Per Thousand (Roman Numeral) impressions. The price paid for an ad to be displayed a thousand times. CPM is the standard web-advertising model.

What is a "click through"?

When an interested surfer clicks on your banner ad and is transported to your website, it is called a click through. Click through rate is expressed as a percentage of click throughs divided by page views. Average click through rates are about 0.4% (NetRatings, 2000).

Why AsiaOne?

• One of the largest and most comprehensive sites in Singapore, with rich content and a wide range of services.
• The high page impressions AsiaOne garners guarantees maximum exposure.
• AsiaOne attracts highly educated, high-income earning surfers with buying power - the demographic most sought-after by advertisers.
• Our sophisticated Ad Management software ensures that you know exactly how your advertising campaign is faring.
• AsiaOne has a dedicated and knowledgeable sales team that will meet all your Internet marketing needs.
• AsiaOne's own brand awareness and marketing efforts bring more value to our advertisers.

What kind of creative services does AsiaOne provide?

• Banner creation - we can create eye-catching and exciting banners just for you.
• Web publishing - our experienced team of web designers can also help you establish a web presence and thus help you compete in the New Economy.
• Internet marketing consultancy - our dedicated team have the necessary expertise to help you create the most effective marketing campaign to maximise your investments.

How do I keep track of how my advertising campaign is faring?

Using our sophisticated ad management software Adserver, we keep track of the number of times your banner is viewed, the number of click throughs and the click through rate. You will be given a login and password where you can track your campaign online daily. Our dedicated sales people will also closely monitor the results and help you optimise your campaign.

Where do I start?

By getting in touch with us right now. Call

Raymond Teoh
Email : rayteoh@sph.com.sg
Tel: +65 6319 1133