Singles' Day, Black Friday, Cyber Monday, and now 12.12.
What do they have in common?
Reality not matching up to expectations.
E-commerce has been competing with brick-and-mortar retail in recent years, with Alibaba racking up $42.28 billion in sales on Singles' Day (Nov 11) alone.
Lots of retailers have sprung up online, both big and small, offering discounts throughout the year.
This means a lot of e-shopping.
This also means a lot of scams.
Who hasn't ordered a dress before receiving one completely different?
Wrong size, wrong colour tone, lousy fabric - and these are the mild cases.
Facebook page SINK - Singapore Ink has compiled a hall of shame today (Dec 12), while AsiaOne has dug deep for more facepalm incidents.
When you check out your shopping cart today, just remember to lower your expectations.