Harper's BAZAAR crowned its Asia NewGen Fashion Award winner at an event that concluded last Thursday (Oct 26) night.
Phua Chun Huen from Singapore won the coveted prize as the regional winner.
He walks away with a prestigious master's degree scholarship in Fashion and Luxury Brand Management from Istituto Marangoni (at either its Paris, London or Milan campuses), a spread in all three editions of Harper's BAZAAR, $10,000 cash and $5,000 worth of Swarovski crystals.
"I am so happy and excited to join the Harper's BAZAAR NewGen winners alumni! I am also grateful for all the support and mentoring I had received from my family and BAZAAR Singapore. I look forward to my next big milestone - attending the prestigious Istituto Marangoni!" said Phua.
Harper's BAZAAR Asia NewGen Fashion Award was launched in 2013 with the aim of discovering and developing the skills of new fashion design talent in the region.
The top finalists from Thailand, Indonesia and Singapore have received immeasurable publicity and support from the industry - from having their collections featured in the pages of the magazine, to getting the opportunity to showcase them at Fashion Weeks in Jakarta and more around the region.
Kenneth Goh, Editor-in-Chief of Harper's BAZAAR Singapore, said: "This years finalist definitely have a Sophistication and point of view that's quite developed - social media has become increasingly important in their marketing plans and paired with their designs I can sense a marketability and commercial know how that's truly geared for the new millennium.
"Chuen displayed a wonderful technical knowledge and breadth of textile realisation that goes well beyond his young 24 years. His time out from fashion for a period of time has certainly instilled a hunger and yet a sensitivity to fashion that's really quite beautiful and lyrical. Up close his designs are quite stunning and his use of pearl crystals so very clever. He also displayed business acumen and a realistic view of the fashion business which is crucial to any young brand today."