Singapore baker's adorable chiffon cakes go viral around the world

July 12, 2017

A home-grown baking enthusiast has gained worldwide fame for her elaborate-looking chiffon confections that look like they belong more in a toy shop than in a kitchen.

Housewife Susanne Ng, 37, has baked more than 300 chiffon cakes in a whimsical array of shapes and sizes, from animals and cartoon characters to gigantic hamburgers and castles. 

Her innovative bakes went viral online recently after New York-based lifestyle portal Mashable wrote about her unusual chiffon cakes on June 29. 

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  • A home-grown baking enthusiast has gained worldwide fame for her elaborate-looking chiffon confections that look like they belong more in a toy shop than in a kitchen.
  • Housewife Susanne Ng, 37, has baked more than 300 chiffon cakes in a whimsical array of shapes and sizes, from animals and cartoon characters to gigantic hamburgers and castles.
  • Her innovative bakes went viral online recently after New York-based lifestyle portal Mashable wrote about her unusual chiffon cakes on June 29.
  • Subsequently, media outlets in countries like Australia, Canada, United Kingdom, China, The Philippines and South Korea have reported on them. Ms Ng has also received interview requests from Japan, Germany and Italy.
  • On receiving widespread attention on her cakes, the mother of three says: "I have been baking such chiffon cakes over the past three years and never expected that they would go viral one day. I am thankful that more people now appreciate the hard work that I've put in."
  • Ms Ng documents her weekly bakes on @susanne.decochiffon, which has more than 23,000 followers to date.
  • Among her chiffon creations are cutesy designs of fruits, flowers and princesses decked out in gowns.
  • She says: "I get ideas on what to bake from the occasional dream, my family's favourite stuffed toys that lay around my home and requests from friends."
  • One of her most popular bakes is a 20cm-tall Forever Friends teddy bear that is made of vanilla and chocolate-flavoured chiffon sponge.
  • A former biomedical researcher, Ms Ng hung up her laboratory coat eight years ago to become a housewife.
  • She took up baking about three years ago, intrigued by chiffon cakes baked by her friends at potluck gatherings.
  • One month into baking chiffon cakes, she got bored of typical flavours like pandan and orange, and started experimenting with colours and sculptures crafted from chiffon sponge.
  • Over the years, she has let her imagination run wild by giving chiffon cakes a creative overhaul for her three young children, aged 3, 5 and 8.
  • "The spirit of creating new things and getting excited over new ideas definitely comes from my background in research," she adds. "I always want to understand and control the various baking techniques."

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