Let's start with a bit of good news for a change. Remember four years ago when the country nearly suffered a heart attack about the possibility of not being able to watch the World Cup on TV?
Well, we can all breathe a sigh of relief because a deal has been signed now, well ahead of the competition in June.
And without having to worry about existential questions like whether or not we would even get to watch it, we can now focus all our energy on complaining about how much it is going to cost.
Because here's the bad news: All our fears about the fiasco of 2010 having spoilt the market permanently for Singapore football fans have come true. Most of us are now going to have to pay more to watch the World Cup 2014. Depending on whether you currently subscribe to cable TV, the price of watching the World Cup could be anywhere from $0 to $285.25.
The $0 option, of course, comes with the catch of having to sign up for a two-year contract to watch the English Premier League. You know mobile phones are so expensive now that telcos subsidise the cost when you sign up for a contract to make your phone more affordable?
Well, it seems we have reached that same place with World Cup matches.
To help you make the decision of whether or not to cough up the cash for the World Cup, I have prepared a simple Q&A that deals with all the major issues.
I don't care how much it costs. The World Cup is more important to me than life itself. Do you have any advice for me?
Well, I think you may need to get a little perspective. More important than life itself? We are talking about 22 men chasing a ball here.
You didn't let me finish. I meant do you have any advice for me on how to save money so I can afford to watch the World Cup.
Oh, why yes, of course. Let's assume you are not an existing subscriber and will have to stump up $285.25, all in, for the package. While this looks like a tremendous amount of money, it's not that much if you break it down.
Let's say, you eat a plate of $3 economy rice every day for lunch. If you were to decide you would no longer have lunch, you will easily save the $285.25 in just a little over three months, just in time for the start of the World Cup.
And if that sounds like too much of a sacrifice, if you were to forgo a $5 Starbucks latte every day, you would hit your target in as short a time as two months.
But I don't drink a latte every day.
Then you better start soon, otherwise you won't be able to give it up in time.