The new 'new Tiong Bahru'

SINGAPORE - While up-and-coming neighbourhoods such as Everton Park and Jalan Besar have been wresting over the spotlight as the "new Tiong Bahru", the neighbourhood that first popularised the idea of heritage-chic has quietly been revamping itself to suit the times.

New businesses have been slowly trickling into once-sleepy Tiong Bahru over the last few months, accelerating the pre-war housing estate's transformation from a trendy cafe cluster popular among the young into a complete lifestyle destination.

Among the latest entrants are the Clothes Curator, a three-month-old boutique specialising in loose-fitting cotton and linen apparel for women in their late-20s to 50s, as well as fortnight-old Curated Records, which offers vinyl records from independent bands of various genres.

Deeper into the neighbourhood, The Modern Outfitters is a menswear store started by entertainer Dick Lee and young tailor Clinton Zheng; Nana & Bird Kids on Eng Hoon Street specialises in homewares and socially conscious, sustainably produced products for children, and is a sister store to their two-year-old Chay Yan Road flagship store; pop-up Crateful is a collection of locally produced food; while Bloesem, a creative art studio for home decor enthusiasts now has two units along Eng Hoon Street and Seng Poh Road.

Even decades-old businesses in the area have been prompted to spruce themselves up, in keeping with the neighbourhood's growing vibrance.

Cheng's Delicacies' owner Dawn Cheng says that the month-long revamp of her family's 25-year-old eatery on Yong Siak Street in June was carried out with the aim of making the place more comfortable for their existing clients, but it has unexpectedly helped to stretch their diner demographics.

The Hainanese zichar and curry rice specialist's new cafe-like decor and attractive dessert counter now lures in youthful weekend shoppers with their coconut oil-seeped gula melaka chiffon cake and handmade traditional kuehs.

"Before, we would get parents who bring their children here for dinner, but now we see younger diners bringing their parents and grandparents in for a meal," Ms Cheng observes.

Decade-old nail parlour and spa Hui Aesthetics, too, spent S$30,000 to spruce up their space three months ago. Even though owner Jade Shen Jie didn't expect the neighbourhood to develop so quickly when she moved into the venue a decade ago for its lofty ceilings and sleepy village feel, she isn't surprised that it has.

"We're not quite as old as some of the businesses that have been around for decades, but we aren't new either, so I've been able to watch the neighbourhood's growth from the middle ground," she observes. "I like the buzz that the new businesses bring - we visit them often to buy cakes and flowers - yet I couldn't help but shed a tear watching some of elderly tenants move out of the old coffeeshops."

But she adds: "At least the architecture of the buildings was left untouched thanks to the government's conservation efforts. But the businesses within have to evolve to suit the times - that is inevitable."

"We knew from talking to residents that there was a lot of anxiety and hype over what we would open here," says Jerry Singh, who took over the lease on Tai Kwang Huat coffeeshop, a pre-war unit prominently sited across from Tiong Bahru Market in July.

"We wanted to create something that would restore and celebrate the space's rich history," he adds of his three-day-old heritage bistro, The Tiong Bahru Club.

The coffeeshop's landlord Lim Ah Boon, who ran a fruit stall in the space for 45 years, put up the entire unit for rent when he had to undergo an operation last year. He now helps out at the bistro daily.

"I'm not getting any younger and my two children don't want to take over, so this was the only option. Of course I miss the place, but what's the point in thinking about the past? We have to move on," says Mr Lim.

And move on is exactly what marketing executive-turned-baker Tricia Lim did when she took over the corner coffeeshop that used to house Hong Kong Jin Tian for close to two decades . "I didn't want to do another local-inspired concept, that's become too common these days," says the New York-trained baker, explaining her cafe Whisk's minimalist, European-inspired decor.

And while adapting their concepts to suit the neighbourhood is a personal choice, not all of the new businesses have been keeping to the stipulated conservation guidelines, says Tiong Bahru resident and active community contributor Carolyn Oei.

Several have altered building facades by installing glass-door shop fronts. "It might be time for the re-establishment of a business association to complement the residents committee and to make things more cohesive," Ms Oei suggests, adding that she hopes to see new more residents, whether residential and commercial, become more active in volunteering their time to conduct heritage walks or writing in to the authorities requesting recycling bins for the betterment of the neighbourhood, as current residents regularly do.

Echoing her thoughts, Ms Shen adds: "The new businesses that come in should hopefully be a place where, anyone - whether you're a resident, an expat or a tourist - can walk into and get a feel of the local culture.

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