SINGAPORE - The Asus ZenFone 5 goes on sale here today at a retail price of $249.
Telcos M1 and StarHub are also offering the 5-inch Android smartphone at a range of mobile price plans.
Customers who have pre-ordered the device can pick it up at IT retail chain Challenger's Funan DigitaLife Mall outlet.
The ZenFone 5 is the first of the three ZenFone models - the other two being the ZenFone 4 and ZenFone 6 - to launch in Singapore.
It comes in five colours, but only the black and white versions are sold here.
Click here to read a review of the ZenFone 5 by The Straits Times Digital Life.