CALIFORNIA - Internet giant Google has revised its content guidelines for apps as part of its effort to remove sexually-explicit material from its Play Store app centre for Android.
The changes, which Google sent to developers via email, stretch its already strong stance against sexual content to encompass even "erotic" material, according to phandroid.com.
Starting very soon, Google Play Store will remove content such as animated wallpapers featuring women with excess bare skin.
Apps that contain or promote pornography are prohibited; this includes sexually explicit or erotic content, icons, titles or descriptions, according to Google's official content policy page for Google Play.
The new policies also take a tougher position on content often considered gateways for malware, such as unsolicited promotion via SMS services. Gambling is also prohibited.
"We don't allow content or services that facilitate online gambling, including but not limited to, online casinos, sports betting and lotteries or games of skill that offer prizes of cash or other value," the content page added.