Blame it on his super competitive streak.
Class 95FM's new Morning Express jock Joe Augustin, 44, declared: "If I feel I can do something better than the way it's being done, I just have to do it."
That's why the veteran radio personality recently started Spungry.com, an ecoupon business specialising in discounts in the F&B industry.
On top of that, the ex-Gold 90.5FM DJ is competing directly against his former station and former morning show co-host Vernetta Lopez, after being transferred to Class 95FM last week.
So how has his presenting stint with Class 95FM stalwart Glenn Ong been so far?
Augustin said: "There has been a lot of history to suggest that we hate each others' guts... but I have let go of the past."
Apparently, things have been going smoothly with his new on-air partner.
"The show has had an interesting start. We are slowly finding our way. It has turned out a lot smoother than either of us anticipated and by day three, both of us began to find our footing."
Along with being a jock, businessman and emcee, Augustin is also a bit of a geek.
His three daughters aged 17, 12 and eight and 14-year-old son have inherited the techie gene from their dad.
"I'm afraid all my kids are quite techie.
"We give them access to all our technology at home," he said.