Men more likely to look for love on social media, women seek support and deals

More men than women use social media for dating, and women outnumber men by 10 per cent when it comes to playing mobile games.

These are the surprising findings of studies collated and analysed by the website FinancesOnline.com.

The results show not just differences between men and women in the use of mobile devices and social media, but also how social media and smartphones have changed their behaviour dramatically.

For example, men write less love letters now, according to recent studies.

Writers Alex Hillsberg and David Adelman said the gender difference apparently revolves around three distinct areas: Your personal and professional relationships, the need for information and entertainment, and consumer behaviour.

The two writers prepared an infographic based on those parameters for a broader look at how men and women differ in their use of social media.

For instance, men are more likely to use social media for business and dating, while women for relationships, sharing, entertainment, and self-help, they noted.

"Surprisingly, women ignore paid advertising more often than men. This makes sense because women in general are more conscious of their social circle and ads are intrusive strangers. Moreover, women seem to use their smartphones in more ways than men, " they wrote.

And the mini-shocker?

Women play games in their smartphones 10 per cent more often than men do.

"In fact, women dominate men in almost all the top smartphone activities, such as, visit websites, download apps (surprise!), messaging, text, and camera use."

- Women send text messages more often than men

- More women look for support in social media

- Women are less likely to respond to social media ads than men

- 71 per cent of women, compared to only 18 per cent of men, will 'Like' or follow a brand for deals

chenj@sph.com.sg

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