The fight for the hearts and minds of gamers around the world has begun.
It has been six to seven years since the last major console release (excluding the Wii U, which has not made much of an impact) and gamer boys and girls, men and women, are looking forward to the PlayStation 4 (PS4) and the Xbox One.
People in America are the lucky ones as they will be the first in the world to get both consoles on launch day - last Friday for the PS4 and this Friday for the Xbox One.
For us in Singapore, the wait is excruciating. The PS4 will launch here on Dec 19; the Xbox One, most likely late next year.
Last week, 60 lucky readers of The Straits Times got to try out the PS4 for themselves at a special closed-door event that Digital Life arranged with Sony. But we got to test only the games.
For gaming fans, a new console launch is not just about the games. If it were, there really aren't any to-die-for PS4 titles at launch.
The first thing I want to do when my PS4 arrives is to take it apart and upgrade the 500GB hard disk to the biggest one I can find on the market. With digital downloads becoming more prevalent, including the same-day release as retail copies of many popular games, I want a larger hard disk to store more titles.
In fact, several launch-day titles for the PS4, such as Knack and Resogun, are available only as digital downloads and cannot be bought as game discs over the counter.
It sounds like overkill, but I am already thinking of swopping to a 3TB drive which will set me back about $140. But I am also thinking about whether I should go for speed instead and switch the default 500GB drive to a 240GB solid-state drive for an extra $250, or almost 40 per cent of the price of the console.