Meet Pancake, Singapore's most popular pet.
It weighs a mere 3.5kg and is 20cm-tall on its bare paws, but the grey munchkin with saucer-like eyes has pulled in 11,000 Likes on Facebook.
That is a respectable number even for a local celebrity: actress Fann Wong's official Facebook page has 135,023 Likes, while actress-host Belinda Lee's has 3,035.
"What's not to like?" asks Pancake follower Rena Law, 27. "Its fluffy body, big round eyes, short little legs. It's super cute, the whole package.
Adds Ms Law, a dental hygienist who started tracking Pancake on its Facebook page about a year ago: "Pancake is like a cat version of the fluffy dog Boo."
Yet, Pancake's Facebook fame is just a drop in the ocean compared to that of the Internet's most famous pets: Boo, unofficially declared "the World's Cutest Dog" by American media, and Maru the Cat.
Boo became an Internet sensation in 2010, after singer Ke$ha and reality TV star Khloe Kardashian tweeted about the pint-sized pup.
The seven-year-old pomeranian has 7.3 million Likes on its Facebook page. Its owner - revealed last year as Facebook finance executive Irene Ahn - has been posting pictures of Boo and his older brother, Buddy, also a pomeranian, since 2009.
The photos, which are posted a couple times a week, show the dogs going about their daily lives at home or on excursions around San Francisco, where they are based.
Boo is so popular that it has three picture books about it titled Boo: The Life Of The World's Cutest Dog (2011); Boo: Little Dog In The Big City (2012); and Boo ABC: A To Z With The World's Cutest Dog (2013), all published by Chronicle Books. They cost from S$12.77 to S$13.15 on Amazon.com.