After returning from a three-week-long work trip to the US, I realised how fortunate we are in this region for 1) not being tied to a contract when buying a smartphone, and 2) having a wider selection of smartphone models to choose from, from the unique to the downright wacky.
The recently-announced Samsung Galaxy W is just one of those wacky phones that will surely arrive on our shores in the coming weeks.
Why is this phone wacky, you ask? With a display size of seven inches, the Galaxy W is a jumbo Galaxy smartphone!
Of course, giant phones are nothing new. The ability to make phone calls on a seven-inch slab has been around since the very first Samsung Galaxy Tab released years ago. Asus also gave us giant slabs that can make phone calls with the FonePad.
But those phones were tablet-first phone-second device, while "phablets" such as the Samsung Galaxy Note, HTC One max and Sony Xperia Z Ultra are in their own category within the five- to six-inch space.
The new Samsung Galaxy W (not to be mistaken with the company's older and smaller-sized variant of the same name) is primarily a phone in a body of a tablet.
At least this time the tablet actually looks like a phone. You'll easily recognise the front of the device having that Galaxy S smartphone signature design.
But it is a behemoth of a phone; it's even bigger than Samsung's last giant phone, the 6.3-inch Galaxy Mega.
It does look silly, but that's not a problem for some. Since Samsung first released its seven-inch Galaxy Tab in 2010, there were some who used their tablets as their phones, eliminating the need to carry a second device.
The launch of the first phablet, the Galaxy Note, in 2011 addresses the growing demand for larger screens on smartphones, but even that didn't stop some consumers from holding their tablets to their face.
To many users, downsizing screen size feels like a compromise. When you're used to working on a seven-inch display, you'd probably think that going to a smaller phone isn't a logical upgrade.
And that's why Samsung is making this phone. One day, when their precious three-year-old Galaxy Tabs break, users can comfortably switch to the Galaxy W and won't feel like it's a downgrade.