SingTel's mobile flexi-bundle plan

SingTel's mobile flexi-bundle plan

SINGAPORE - Ever felt that you do not make enough voice calls, but use too much data and end up paying more?

SingTel is now offering a new mobile plan that allows consumers to adjust their voice call, SMS and data bundles every month to suit their changing needs.

Called Easy Mobile, the 24-month contract subscription plan lets subscribers tweak their voice, SMS and data bundles within four tariff plans - small, medium, large and extra large (see table).

You subscribe to a certain number of units. Each unit gives you a certain quantity of data, voice calls and SMSes. If you think you will be using a lot of data and making very few voice calls, you can allocate more units to data. This allocation can be changed every month.

The plan uses digital platforms to handle transactions - meaning customers can skip the hassle of signing up for the new plan at the retail shops and, instead, do it online and arrange for a home delivery.

Changing the allocation of the voice, SMS and data bundles can also be done via the MySingTel app.

Consumers can also choose to upgrade to a higher tariff plan free of charge, but there is a charge for downgrading plans.

Yuen Kuan Moon, chief executive of SingTel's Singapore consumer division, said: "We like to customise the food that we order - it could be less salt, more vegetables, less oil. But when we look at tariff plans, we really come up with very structured tariff plans.

"The Easy Mobile gives us three things: flexibility, control and convenience. We actually allow the end users to select what they want by themselves."

A SingTel spokesman noted that 16 per cent of customers on mobile data plans exceeded their data bundles between Jan 1 and March 31 this year.

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