There comes a point when big can be just too big.
And the Xperia Z Ultra, Sony's first attempt at a phablet, hovers at that tipping point, especially when it is also very slim for its 6.44-inch screen size.
While other companies have gone with different design elements for phones of different types and sizes, I applaud Sony's consistency because its larger devices really stand out.
You just have to be slightly careful, though, as the size and thinness make this phone prone to some flex, especially if you accidentally sit on it.
Measuring 179.4mm by 92.2mm, this whopper weighs only 212g and is a mere 6.5mm thick.
In comparison, the 5.7-inch Samsung Galaxy Note 3 weighs 168g, but is 8.3mm thick.
Aesthetically, it shares designs found in the recent range of Xperia devices, with a slim rectangular body and covered microSD, USB and SIM ports.
A silver power button sits on the right edge above the volume controls.
Having a recognisable design, especially a good one, makes Sony's products more identifiable.
The other great thing about the screen is that it uses Sony's own Triluminos technology, which is used in its TVs as well.