There was a time when Android phones were ugly, underpowered and had the impression of being a "poor man's iPhone".
Last year's HTC One was a game changer that helped transformed the perception of consumers; you can now own an excellent smartphone that doesn't necessarily bear a certain fruit logo.
Praised for the quality of its industrial design, display, performance, user experience and stereo sound system, the HTC One received numerous awards and accolades for all its effort of being a greatly designed Android phone. It was named the best smartphone of 2013 by many critics.
The same however cannot be said with the company that manufactures it. The Taiwanese firm is in financial trouble, and the release of the HTC One was is hoped to turn the ailing company around, amidst heavy competition with smartphone giants Apple and Samsung.
This year, HTC is continuing its momentum with a follow-up of its award winning smartphone, the HTC One M8; bigger, faster, louder and better, all without taking away the key elements that made the phone so good.
But HTC's advertising budget is no match to that of Samsung's, and that there are other new phones being released this year from the likes of Sony and LG that would drown all the HTC One M8 buzz.
So what would it take to convince people into choosing the HTC One M8 over the rest?
The HTC One is my daily driver, and as a satisfied owner, I can share with my thoughts on its high points which should give you an even better experience in the new HTC One M8 that was announced last week.
Metal is beautiful
It has long been perceived that Android phones couldn't match the iPhone's beautiful design, but last year's HTC One changed all that by introducing an elegant metallic finish, something that I continue to admire today.
HTC has retained the signature industrial design of the old HTC One, with only some minor cosmetic changes to the new phone.
One thing is for certain: this stunning metal-clad unibody slab will definitely stand out from the "plastic" rivals. It feels premium and tough.
The new One M8 is noticeably larger than its predecessor, as it now boast a larger 5-inch LCD display (last year was 4.7-inch), but you can still use the phone with one hand.