These beauty and spa brands are doing their part to raise awareness of breast cancer this month.
This year, the brand will not be lighting up landmarks here in pink as it did in previous years. Estee Lauder illuminated the Singapore Flyer in 2011 and the ArtScience Museum last year.
Instead, it will focus on raising $80,000 through fund-raising activities. In Singapore, the aim is to provide free mammograms for 1,600 women with low income.
These fund-raising activities include a breast cancer awareness art exhibition and auction at Tangs Beauty; the distribution of pink ribbons and brochures at all its counters; and the sale of pink ribbon paraphernalia (think cupcakes, T-shirts and water bottles).
A portion of sales from a selection of the company's iconic products will also go to the Breast Cancer Foundation Singapore - for example, $20 from Estee Lauder Advanced Night Repair.
Synchronized Recovery Complex II serum ($150) and $5 from the Bobbi Brown Limited Edition Pink Blush and Blender Brush set (photo, $80).
Brand founder Estee Lauder's daughter-in-law, the late Mrs Evelyn Lauder, was one of the first high-profile women to talk about breast cancer openly.
She launched the company's Breast Cancer Awareness Campaign in 1992 and the company has been funding research for breast cancer prevention since 1993.
Espa at Resorts World Sentosa
The spa brand will be offering its most popular Back, Face & Head Treatment at $228++ (usual price $280++). Twenty per cent of the proceeds will go to the Breast Cancer Foundation. Terms and conditions apply.
It will donate $2 to the Breast Cancer Foundation for the sale of each Hydrate For Hope two-piece set ($142).
It comprises a pouch, the Hydro-Dynamic Ultimate Moisture moisturiser (50ml) and eye cream (3.5ml).
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