Butter Factory founders open fashion boutique

Butter Factory founders open fashion boutique
Superspace is a new multi-label store at Orchard Gateway, started by (from left) Ms Gilda Su of Revasseur; Mr Ritz Lim and Mr Bobby Luo of Butter Factory; and Mr Samuel Wong of Evenodd.

At first glance, the founders of new multi-label fashion boutique Superspace - Butter Factory's Mr Bobby Luo and Mr Ritz Lim, as well as Revasseur designer Gilda Su and Evenodd designer Samuel Wong - look like a posse of clubbers who got lost on the way to the party.

But while they are dressed eye-poppingly in items such as a multi-coloured furry sweater and a rope-dripping, eye-obscuring cap, the Superettes, as they call themselves, are a group with a thoughtful vision, a far more adult bunch than the kids they resemble.

"Sometimes the shopping experience in Singapore is very ordinary," says Mr Luo, 43, in an interview with Urban this week, of the types of brands found in shopping malls.

"We wanted to create something different, something extraordinary," he adds.

The 1,800-sq-ft Superspace officially opened two weeks ago at 02-18 Orchard Gateway. The space is also shared by Mr Lim's hair salon, Ritz Salon, in a merger of fashion and beauty. The salon was previously located at Pacific Plaza.

Diverse offerings

The shop side offers almost 30 Asian and international labels, such as Bodysong from Tokyo, Chun Ting Liu from Taipei and Starstyling from Berlin. Most of the brands are unavailable elsewhere in Singapore.

Many of the labels feature bright, zany prints (characteristic of Mr Luo and Mr Lim's personal style) but some are simpler in cut and design as well.

Prices range from $59 for a T-shirt to $3,000 for a leather jacket, though the majority of wares hover around the $200 to $300 range.

In addition to the opportunity to create a space offering unique goods, Superspace also made sense logistically as a collaboration.

Ms Su, 31, and Mr Wong, 28 - both graduates of the Parco Next Next design incubator space - were looking to set up shop together but were concerned about cost and management.

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