SINGAPORE - The New Paper New Face 2013 will be crowned on Thursday and the winner will be picked by a panel of six judges.
The modelling competition, now in its 21st year, is presented by Subaru MotorImage and is co-sponsored by Levi's and New Look.
The judging panel this year has a strong online presence.
Influencers form half the panel, with New Face alumni-turned-celebrity bloggers Peggy Chang and Sophie Willocq and beauty and lifestyle influencer Moonberry. They will be joined by Her World editor Genevieve Jiang, The New Paper entertainment editor Jeanmarie Tan and Tan Chong International's executive director Glenn Tan.
Two of the judges speak to The New Paper.
Since Chang came in third in The New Paper New Face 2006, things have been moving only upwards and forward for her.
The 28-year-old said: "Joining New Face did help increase my (blog's) popularity."
And after the competition, she landed modelling jobs for StarHub and Sony.
She was also placed in the top five of Miss Singapore Universe a year later and attributed New Face for helping her be more assured.
She has fond memories of her New Face experience, saying: "I was lucky to have a great batch of girls (in my year). We were quite young and everyone was real, there was no backstabbing and such."
These days, Chang, better known as sixpegs in the blogosphere, has become a social media star.