Marc Jacobs is not one to do things in a small, discreet fashion.
Think of his colourful, shiny creations for both his eponymous label and Louis Vuitton, and the elaborate sets he created for his shows for the French luxury house.
So it is not a surprise that he has chosen to go big with his debut beauty collection.
While other designers such as Michael Kors, Tory Burch and Derek Lam also launched make-up collections recently, they merely dipped their toes in the beauty market with a handful of products.
Jacobs' collection has a whopping 147 products spread across 17 categories. They range from a simple lip balm to nail lacquer that comes in 24 shades, seven-pot eyeshadow palettes in four variations, and lipsticks that are available in 16 shades.
Prices start from $32 for a bottle of nail lacquer to $85 for a tub of mousse foundation.
The complete Marc Jacobs Beauty line will be available exclusively at Sephora stores here from April 17.
The make-up line, which he worked on together with Sephora, is timely. Last year, Jacobs left Louis Vuitton where he was creative director for 16 years to focus on building his eponymous label and taking it public.
In an e-mail interview with Urban, the 51-year-old designer says: "Marc Jacobs Beauty is a natural evolution of the Marc Jacobs brand and really illustrates how I feel about beauty.
"I think make-up is as much of an accessory as a shoe or a bag. With my beauty line, I want to encourage women to indulge in the process of exploring a different spirit of sensibility each day."
To illustrate this, Jacobs skipped Hollywood's fresh faces altogether and picked 64-year-old American actress Jessica Lange to front the brand. In the ads, the American Horror Story star channelled a film noir mood with smoky eyes and sexy hair.
Jacobs told Vogue why he chose Lange: "Part of what I find so appealing is not one specific mood, one specific demographic, one specific age, but the idea of women that inspire me for different reasons and on different levels. Jessica is a woman that I've always been interested in.
"I wanted to set a kind of precedent that, like with our shows, there's always a surprise element-there's something unexpected."
The designer tells Urban it was all hands on deck for him when it came to the colours and packaging.
For instance, the black, shiny and hefty packaging of the products was inspired by his own lacquered art deco Jean Dunand Coffee Table.