Men can no longer get off the hook with simply a bar of soap and a razor when it comes to skin care.
Cleanliness has become integral in the art of manliness. Perhaps even more so than a good body.
And there are simply too many products available for men to plead ignorance.
To prove their masculinity, my colleagues tested a few products.
L'Oreal Paris Men Expert Pure & Matte Volcano Red Foam, 100ml, $10.90
Name: Jonathan Roberts
Usual product: Lab Series
Given that I have skin that looks like an abandoned fracking operation, I didn't hold out much hope that this budget product would leave me with a smooth Keanu-like visage.
I'm guessing this is aimed at younger men. "C'mon, guys. Let's cleanse like MEN... IN A VOLCANO!!"
And when it says red, it means it. The Mars-coloured product creates a pink foam and rinsing can cause flashbacks to the prom scene from Carrie.
The ingredients sound like a delirious science teacher's ramblings. But it includes iron oxides? Isn't that rust?
As for cleansing, my skin squeaked but was not left feeling too dry. Not too bad at all.
Available at Watsons, Guardian, Sasa, supermarkets and departmental stores
Kiehl's Facial Fuel Energizing Face Wash, 250ml, $35
Name: Ariffin Jamar
Usual product: None
I don't use a proper facial wash. My cleanser is whatever body soap I'm using at that moment.
This product claims to help prepare the skin for a less irritating, more comfortable shave.
So instead of my usual hot water pre-shave treatment, I tried Kiehl's face wash. This was followed by my favourite shaving cream.
The result? My face was lost in a fusion of fruity flavours. And at the end of the shave, my face was feeling fresh, or should I say, refuelled.
Thanks to the caffeine, menthol and citrus extracts, I felt fresh and my skin felt tight for a couple of hours, even while I was out and about in the hot and humid weather.
Available at Kiehl's outlets