Gap rolls out pop-up truck concept in April

SINGAPORE - This Spring, Gap is giving denim fans in Singapore something to look forward to with the Gap 1969 Denim Exchange, a roving concept truck that promises a unique denim experience beyond the store environment from April 3 to 6, 2014.

Also, it is an avenue for fans to share their love for denim and exchange tips on how to style outfits with their favourite pairs of jeans.

Paying tribute to the brand's denim heritage and founding philosophy, this is a first-of-its-kind execution for Gap that aims at making it easier for customers to find a perfect fit of jeans, by bringing the entire denim experience to them - be it at shopping malls or local hangouts.

At the Gap 1969 Denim Exchange, shoppers can learn more about the 1969 denim collection and browse the full assortment of fits and washes.

Gap's Denim Specialists will be on hand to conduct personalised fitting sessions, during which waist-hip-length measurements will be taken to help shoppers find their perfect fit of jeans, in their favourite wash.

Just for the event, the entire range of men's and women's denim jeans can be purchased at a special price of $69 instead of the usual $100 to $120 each.

The Gap 1969 Denim Exchange concept truck will visit a total of 5 locations over the first week of April 2014.

The scheduled stops:

April 3, Thursday

- 11am to 2pm at Prinsep Street (Car park besides Selegie Road) 

- 3pm to 8pm Cheng Yan Place (next to Bugis + and Bugis Village) 

April 4, Friday

10am to 8pm Cine Leisure (in front of Lacoste) 

April 5, Saturday

10am to 8pm Plaza Singapura (Level 1, Front Plaza) 

April 6, Sunday

10am to 7pm East Coast Park (Outside of Big Splash)