In her series of TV ads for Hong Kong's premier wellness centre Slim Beauty, Kate Tsui looks every bit the irresistible bombshell as she gambols on a sandy beach, playing volleyball in a blue bikini, confidently flaunting her cleavage and slender figure.
But the 34-year-old Hong Kong TVB actress hardly considers herself a sex symbol.
"It's very odd when people refer to me as sexy, because I never thought of myself that way," Tsui told The New Paper in an interview last Friday while in town to promote her new finance-themed drama, The Ultimate Addiction.
"My parents raised me like a boy. If I'm not working, I'm in T-shirts, jeans and sneakers practically all the time.
"Also, I'd wonder, I take on these cop roles so often - how is that even sexy?"
Tsui has played on-screen police officers eight times over her decade-long showbiz career.
In The Ultimate Addiction, which premieres tonight on TVB First (StarHub Ch 860), StarHub TV's new video-on-demand channel dedicated to TVB dramas, Tsui plays a police inspector-turned-revenge seeker who infiltrates the company of an evil business mogul (Bosco Wong) to avenge her father.
Since the news broke last month that she had "replaced" fellow TVB star Linda Chung as the new spokesmodel of Slim Beauty for a hefty seven-figure sum, fans from both camps have reportedly engaged in fiery online arguments in support of their idols.
For the past five years, media hype of a perceived rivalry between Tsui and Chung, 30, has been mounting, especially since the duo are among TVB's stellar female artistes.
Tsui, the winner of the Miss Hong Kong Pageant in 2004, brushed off any suggestion of ill will between her and Chung.
"Of course there is no rivalry between us. People just love to compare, but there is really no need to," she stressed.
"In fact, I feel very grateful towards Linda and (TVB actress-host) Leanne (Li), who fronted the brand before the two of us.
"They did such a fabulous job during their stints as Slim Beauty's ambassadors, so much so that Slim Beauty decided to continue using another TVB artiste - me - when they had plenty of other choices. I have to thank them."