SINGAPORE - In London-based make-up artist-cum- hairstylist Lisa Hilton's opinion, all men should use skincare and even a little make-up - including British Prime Minister David Cameron.
Once a month, she grooms him before he appears on British political talkshow The Agenda.
The 35-year-old always uses "quite a bit of foundation to tone down his pink complexion". The Australian founder of men's skincare brand +Rehab London also uses her Calm Balm serum ($27.95) to "take away the redness of his skin" and Revive Survive moisturiser ($42.95) to perk it up.
Ms Hilton's brand is carried at Beauty Horizon and Beauty By Nature stores here and at www.rehablondonsg.com.
A 19-year veteran of the industry, she apprenticed at a beauty salon in Australia after her A levels. Halfway through her four-year apprenticeship in 1998, she scored a one-year internship at the make-up department of the British Broadcasting Corporation (BBC) in London, where she learnt about prosthetics and wigs.
Once her apprenticeship in Australia was up, she boarded a plane for London to embark on her career as a hairstylist and make-up artist. She has lived there since.
"Initially, I had just planned to work in London for two years but stayed on for 15," she says.
Over the years, Ms Hilton has racked up an impressive resume.
In 2010, she worked on the set of Madonna's film directorial debut W.E. In recent years, she has also done the hair and make-up for the British period drama Downton Abbey and British reality shows Strictly Come Dancing and X Factor.