Models walk the runway down the side of a 42m tall building in Japan

The 10th anniversary celebration for Japanese women's fashion magazine 'Precious' had passers-by stopping in their tracks with its unusual concept.

Dramafever and Youpouch report that during the show, models acrobatically strutted up and down a runway on the side of the Sony Building in Ginza.

The runway was built on the side of the 42-metre tall building in Ginza for Japan's first ever 'In the Air Fashion Show'.

Seven brave models wearing clothes from Gucci were hooked up to harnesses and gracefully walked up and down the building.

Many on the ground cheered, took pictures and enjoyed the spectacle.

Watch the video to see the thrilling fashion show.

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