Even as the European Union has moved to ban the consumption of human placenta, mothers here seem to be becoming more keen on the practice.
In a shock ruling earlier this month, the European Food Safety Authority (Efsa) classified placenta as a "novel food", which effectively bans its sale and consumption.
From mid-July, anyone who offers placenta encapsulation services will also be at "risk of prosecution or unlawful marketing of novel food".
But according to childbirth experts, confinement nannies and businesses that specialise in turning placentas into pills, demand is growing in Singapore.
New mum Wendy Sia, 29, a purchaser, is now consuming her placenta for the second time. She gave birth to a baby girl about two weeks ago.
Ms Sia was initially horrified at the idea, which was mooted by her mother-in-law.
"How to consume this kind of thing?" she recalls thinking, but has since changed her mind as she believes it has brought benefits to her complexion.
"My complexion really improved - I've not had any pimples for the past two years," she says.
"Many people also commented that I don't look as if I've just given birth. They said my face is glowing."
Mr Yeo Chuan Hong, 41, who manages Heavenly Health Store - a subsidiary of Ping Min TCM at Sago Lane - says there has been about a 10-per cent increase in demand for placenta encapsulation in the past two to three years.
"Previously, we had a room to do it in our shop. Now, we have a separate laboratory set up in an industrial area just to do this - for hygiene reasons."