New Face's new twist

New Face's new twist
Tan Ying Yi, the TNP New Face 2013 second runnerup, models for the New Face 2014 ad campaign.

The New Paper New Face is back.

The much-anticipated modelling competition has returned with a major change in its 22nd year.

Unlike previous years when the minimum age was 14 and the maximum 23, there are no age limits for entry this year. Women of any age can give it a go.

But the judging panel will not take just anyone.

Said TNP columnist Yeoh Wee Teck, who handles the New Face contest and is a member of the judging panel: "We are looking for a fresh face, but we are not a kids' competition. So if you're a 14-year-old who can pass off as 18, we welcome you."

And it is the same for older women.

He said: "If you're 30 but look 20, why not?"

The competition may be the stepping stone to a career for you.

New Face 2013 second runner-up Tan Ying Yi, 18, said: "Last year, some of us were asked to walk for Fide Fashion Week. After joining The New Face, you do get such opportunities.

"I would definitely recommend this competition not just for the prizes, but also the experience."

This year's New Face is presented by Subaru MotorImage, with Levi's as Official Apparel and New Look as Official Footwear and Accessories.

The winner gets $10,000 cash. The first runner up wins $5,000 and the second runner up wins $3,000. Subsidiary title winners get $1,000.

Ying Yi, a Singapore Polytechnic student, also modelled bridal fashion in The New Paper Wedding Planner 2014 in January, and is participating in the just-concluded Singapore Turf Club Turf Belles contest.

First runner-up Jade Rasif, 20, has also been kept busy.

She has been juggling her studies and commercial shoots, including some for Sentosa and the National University of Singapore. She will also be in an upcoming campaign for cosmetics chain Sephora.

Ying Yi, Jade, New Face 2013 winner Noelle Woon, 17, and the winner of Miss Popularity title, Felecia Lie, 19, were reunited to shoot this year's New Face advertising campaign, with the theme of the four elements - earth, water, wind and fire.

Jade's advice for this year's hopefuls: "Smile a lot and be really friendly".

This article was published on May 17 in The New Paper.

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