Gone, it seems, are the days when children are content with just a birthday cake, balloons and presents.
Even a magician or a clown is considered run-of-the-mill these days, as more parents pull out all the stops to throw parties with a twist, a few even spending five-figure sums on a bash.
Party planners believe the trend started about three years ago and there are now at least 15 companies here organising creative bashes.
Ms Tanya Quinn, 30, who owns entertainment company Fizazzle, which specialises in dance, pool and princess parties, says this could be because children are going to so many parties that some are starting to look the same and parents want something different.
She adds: "Some older kids are also eager to impress their peers."
A standard birthday party includes activities such as face-painting, balloonsculpting and musical chairs.
Mr Jericho Tan, 27, supervisor at laser tag event company Combat Skirmish Live, agrees. He thinks some parents are looking for interesting activities for their children and will spare no expense to expose them to different experiences.
He says: "As word spreads, parents are more receptive to creative activities. Plus, Singaporeans have more spending power now."
Ms Quinn says party packages start at about $500 for a basic party, where two entertainers will come dressed as characters from a show and organise game and dance activities for 15 kids.
Parents with deep pockets can splurge up to $10,000 for a fancy bash for 100 kids, where everything is taken care of, including decorations, food catering, stage shows as well as photography and videography packages.
Life!Weekend checks out some of the creative themed bashes available here.
Fairy tale come true
Almost every girl dreams of being a princess. Eight-year-old Deon Liew's fantasy came true last October when her mother threw her a lavish birthday party with a prince-and-princess theme at two ballrooms in Carlton Hotel in Bras Basah Road.
Ms Mak Huey Fen, 35, took her daughter to get her hair done at a hair salon and dressed her in a white gown with a pink belt, complete with a tiara.
Party planner Tanya Quinn, 30, who owns entertainment company Fizazzle, decorated the hotel ballroom with a large canvas painting of a castle, used cardboard shields as table centrepieces and came up with activities such as crown- and sword-making, glitter tattoo and face-painting.
There was also a circus show, which involved fire-breathing and knife-throwing.
Ms Quinn and five helpers ran the event and managed the 50 children.