Queen of Instagram

Queen of Instagram

Socialite Jamie Chua, 39, leads a picture-perfect life, showcased on her Instagram fashion blog daily with photographs of herself in different designer outfits, taken by her two maids.

She has close to 89,000 followers on the year-old social media account, making her one of the top Instagram fashionistas in Singapore.

She not only posts photographs of her outfits, she also shares pictures of her shopping buys and her extensive designer handbag and shoe collections.

One picture shows her cleaning her bag closet with the caption: "There are some things that cannot be left to the help.''

Fan comments range from thumbs-ups for the day's outfit and handbag, to excited reports of sightings of Ms Chua as if she is a celebrity. At least two separate fan clubs have been set up on Instagram to repost her pictures: jamiechuafcsg and jamiechuafansclub.

"It's great. I get to share my fashion sense," the mother of two teenagers says at her bungalow in Merryn Road, perfectly attired in the last of three outfits chosen for this three-hour-long interview - a white Givenchy top, a trailing black skirt by Balmain and, of course, her signature Christian Louboutin heels that are at least 10cm high.

Though she greeted this reporter and photographer in a loose sailor top, shorts and fuzzy pink slippers, she insisted on changing into more formal clothes to show us around the "2.5-storey" house she has occupied since 2008 with her children and parents, who are in their 60s.

The house comes with an L-shaped swimming pool, a wine cellar with prestige labels such as Chateau Lafite Rothschild and a walk-in wardrobe that is almost as big as the attached master bedroom.

She has spent most of her life under the spotlight. The oldest child and only girl of three born to a travel agent and a housewife, she started modelling at age 15 while studying at CHIJ Toa Payoh. Advertising campaigns for fast-food chain KFC and electronics giant Sony paid for her first designer piece - a $2,000 Chanel bag that, to her rue, she ruined by spilling ice kacang on it.

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